Talkin’ ’bout my generation…

Ah, The Who…don’t you just love these old fogies…

As far as labelling generations goes, I really thought I was a Generation X, albeit an early adaptor. Regardless of what the experts say, I’m way too young to be a Baby Boomer and refuse to be lumped in with them. Anyway, aren’t they the old folks born post-WW11 who are well on their way to retirement now? No thanks! I’m not answering to Baby Boomer.

Gen X is the go, besides it’s got a much cooler name. Anyway, my friends say I act like a Gen Y or worse that most of the time.

The Brady Bunch

The Brady Bunch

But then I happened upon US cultural historian, Jonathon Pontell, who has coined the term ‘Jonesers’ – that is people born from 1954 to 1965. Yay! (Okay, the name’s not great, but let’s not quibble.)
Apparently, Generation Jones is the lost generation caught between two demographics. We’re stuck in the middle. We’re children of the sixties, were teenagers in the seventies and took on our adult responsibilities in the eighties and beyond. Now middle-aged (again, not a term I’m fond of) Jonesers are distinguished by our pragmatism, tempered scepticism, and perhaps most importantly, by the quality of ‘Jonesing’—slang for a longing or craving.

St Elmos Fire
According to Pontell, Jonesers were given huge expectations as children in the optimistic 1960’s, and then were confronted with a different reality as they came of age in the pessimistic 1970’s, leaving them with a certain unrequited, jonesing quality. In other words, we feel hard done by!

This is the situation described by Sex Pistols bass player, Sid Vicious, who said that he had missed the Summer of Love because he was too busy playing with his Action Man.

As Pontell explains, ‘We fill the space between Woodstock and Lollapalooza, between “Turn on, tune in, drop out” and “Just Say No,” and between ‘Dylan going electric and Nirvana going unplugged.
Apparently, Generation Jones has two defining features: they tend to have more money, being at the peak of their career earnings; and they are ‘persuadable’, because they are not as fixed in their preferences as older people. Pontell says that Jonesers are also busy, practical and media-savvy.

No-one has said anything about Jonesers being good-looking, witty, articulate and exceptional in the boudoir but I’ll take that as a given!


Defining Joneser show: The Brady Bunch (Yes, definitely!)
Defining Joneser film: St Elmo’s Fire (Good, but I preferred The Breakfast Club.)
Defining Joneser game: Twister (Must admit I never got into that.)
So, are you a Joneser like me? Don’t despair. You’re in good company. Famous Jonesers include Russell Crowe, Madonna, Tom Cruise, Elle Macpherson, Gina Riley, Brad Pitt and Barack Obama.

17 thoughts on “Talkin’ ’bout my generation…

  1. I’m Gen X. But I don’t fit entirely into the box. Give me some Sex Pistols angst and some 80’s fluff and I’ll be quite happy with some Nirvana grunge. Plus everything in between.

  2. I’ve always felt like I’ve fallen between the cracks of the Baby Boomers and Gen X so I got excited when I started reading your post, that maybe I was a Joneser – alas I was born in 1967 so don’t really fit there either. But yes, the Brady Bunch was TOTES my fave show as a kid!!!

    Visiting today from #teamIBOT x

    • Hi Janet, yes the purists would argue that you’re definitely a Gen X! Ah The Brady Bunch, Bewitched, I Dream of Jeannie, The Partridge Family. I could go on…

  3. So I’m technically Gen Y, but that’s never really felt right to me either. I’ve always thought Gen X.
    Interestingly, I read recently that the Gen X title came about from a couple of guys who named it because it was the first generation to grow up ‘without God’ so to speak. Prior to that church attendance was something everyone did and it was expected. That changed somewhere along the line, and Gen X were the first kids who didn’t go to sunday school as a rule.

  4. Thank you Lisa!! At last I can identify! I’m a Joneser ! ( awful name )
    Aquarius never did it for me. Baby Boomer, nope. But the Joneser description is spot on. In between. And no, Twister isn’t my thing. At last, I sort of know who I am and who my people are. At last I can belong. Thank you again Lisa, I feel a song coming on .

  5. I’m a Joneser. I have finally found myself. Thanks Lisa.

    And my feelings on the example points:
    Brady Bunch – definitely
    St Elmo’s Fire – liked it, but Flashdance for me, thanks
    Twister – no, give me Monopoly and Squatter

    Those times were so unique. I’m trying to preserve some of those memories, slowly but surely, on my blog, before I forget everything!

  6. Well as a 1964 baby, I’m officially a Joneser too, thanks for that info Lisa.
    I’m on the cusp of Taurus/Gemini and borderline Baby Boomer/Gen X, depending on the article I’m reading, so no wonder I get so tired!
    The Brady Bunch was my favourite show growing up, and have passed on the love to Bell. We both love watching it together now, and she wants to be Marcia when she grows up, just like I did x

    • Awww! Marcia, Marcia, Marcia!
      You don’t hear that name too often, do you? (In fact, I’ve never met a Marcia.)
      I always wanted Cindy’s hair – until she got older and started wearing plaits!

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